The guest on today’s episode is Dana Mavros. She is an executive leader with a 25+ year career in the Electrical Industry. She is a leader in Business Development, Strategy, E-Commerce, Market Penetration, and Sales and Marketing. Her impressive Business Administration background allows her to quickly assess organizations and determine areas for opportunity and growth. She holds an MBA in Finance from The University of Chicago Booth School of Business. In today’s episode, she discusses how to build and grow a b2b brand on the Amazon b2b marketplace.

Takeaways:

• Amazon now focuses on B2B sales.
• Amazon is all about customer obsession and making it easy to buy.
• Globally, B2B business is worth over 12 trillion dollars.
• In order to sell to government-funded organizations, you must meet certain requirements.
• Getting a badge from Amazon will help you increase your sales.
• You can not use PPC for B2B sales, you need to target search criteria.